Monitor Local SEO Performance
Summary
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Call tracking
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Google Analytics
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GBP Insights *see how customers find me
Track These Metrics:
Google Business Profile Insights:
- Search queries (how people find you)
- Customer actions (calls, website visits, direction requests)
- Photo views and engagement
Google Search Console - Local Queries:
- "[business name] + location" searches
- "near me" keyword performance
- Local service keyword rankings
Knowledge Panel Monitoring:
- Search your business name + city
- Check for Knowledge Panel appearance
- Monitor info accuracy and completeness
Success Indicators:
- 🎯 Business appears in local map pack (top 3)
- 🎯 Knowledge Panel shows for brand searches
- 🎯 "Near me" searches drive traffic
- 🎯 Consistent NAP across all platforms
