Managing Google Analytics User Permissions

Objective

To outline the steps for sharing Google Analytics access and managing user permissions securely.

Steps

Review Account Ownership

• Conduct a thorough review of digital assets.
  Verify ownership and access rights of Google Analytics accounts.

Access Google Analytics Home Screen

• Navigate to analytics.google.com.

Adjust User Permissions

• Go to the Admin section.
• Select Account Access Management.

Add New User

• Click ADD.
• Enter the new user’s email address.
• Assign appropriate permissions (Administrator, Editor, etc.).

Set Specific Permissions

• For an Editor role, customize access options as needed.
• Disable revenue access if necessary to restrict visibility of financial data.

Manage Roles per Property

• Access individual properties within your account settings.
• Modify user roles as needed across multiple properties.

Confirm User Permissions

• Check property permissions to ensure correct access levels for each user.
• Verify that added users can manage accounts, generate reports, and collaborate effectively.

Maintain Control

• Avoid reliance on external developers or agencies for account management to ensure ongoing access.

Review

• Regularly review user access and permissions to maintain security and relevance.

Source: https://www.youtube.com/watch?v=NLItG7j2MxY