Publish Case Study (Website and Social Media)
Required Tools & Access
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Screenshot tool (e.g., Snagit, Chrome DevTools, CleanShotX)
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Canva account with template access
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WordPress admin access
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AI writing assistant
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Image optimization tool
Create visual assets
1. Print screen website, use Chrome plugin “GoFullPage”
2. Go to client's website, take screenshots of desktop and mobile, save as PNG
3. Duplicate this Canva template — upload the print screens and insert into template
Write the content for social media
Here’s the prompt:
As a copywriter, I need your help writing case study content for our client, [Client Name], who operates in the [Industry]. Our digital marketing company, Bingo Digital Marketing, recently launched a brand new WordPress website for them. The main objectives of the website redesign were to [Objective 1], [Objective 2], and [Objective 3]. The new website features [Notable Feature 1], [Notable Feature 2], and [Notable Feature 3]. Since the launch, the client has seen [Measurable Result 1] and [Measurable Result 2].
Please write engaging case study content for each platform (Twitter, LinkedIn, Facebook, and Instagram) using the recommended format and a [Tone/Style] tone. Each post should be approximately [Word Count] words. Ask any additional questions that will help you provide the best possible response.
[Client Name] =
[Industry] =
[Objective 1] = the amazing past work they’ve accomplished
[Objective 2] = extensive lists of products and services
[Objective 3] = loads fast and mobile responsive
[Notable Feature 1] = to be able to update on their own
[Notable Feature 2] = able to add more portfolio in future
[Notable Feature 3] =
[Measurable Result 1] = N/A
[Measurable Result 2] = N/A
[Tone/Style] = Professional, simple English
[Word Count] = 200
Share on Social Media:
Publer login
URL - https://app.publer.io/
username - blackflam85@gmail.com
password - yeld*sic0MID6tech
Share on BINGO's official channel
Showcase on official website bingodigital.marketing/portfolio
Prepare the visuals for website
- Go to client's website URL again
- Print screen the good looking sections from the client's website (Mac: I use CleanShotX)
Continue with previous prompt:
Please write me a max 300 words case study for this web design client of mine. The case study must outline the client's problem, my solution, and the results achieved. use a storytelling approach to make it engaging. Also include a 5 variations of SEO-keywords headlines for me to choose from.
Creating portfolio page
- Duplicate existing portfolio post (maintain same layout)
- Insert the 300-words content
- Upload screenshots as masonry
Example
Testimonials:
If client left us a Google review, we insert in here (videos / Google reviews)
Ask For Testimony (Video and Google Reviews)
Checklist before publishing live to website
1. Generate feature image
Use AI to generate an image that's relevant to customer's industry (for example, a busy car-tyre workshop with lots of cars, can do this at Bonkers)
2. SEO meta title and description
(No instruction here)
WhatsApp Broadcasts (Daniel only)
Send out broadcasts to Daniel's WhatsApp leads group with a link to the case study.
PS, Daniel haven't created the WhatsApp leads list yet........
