RankMath: Advanced Workflow & Customization (Optional)

Step 1: Set Up SEO Templates for Content Types

Where to Access: WordPress Dashboard → Rank Math → Titles & Meta → Post Types

Create Templates for Consistency:

Blog Post Template:

Title Template: %title% | %sitename%
Meta Description Template: %excerpt%
Focus Keyword Pattern: [main topic] + [location/modifier]

Service Page Template:

Title Template: %title% in %cf_city% | %sitename%
Meta Description Template: Get %title% services in %cf_city%. %excerpt% Call %cf_phone% today!

Product Page Template:

Title Template: %title% - %cf_price% | %sitename%
Meta Description Template: Buy %title% for %cf_price%. %excerpt% Free shipping available.

Custom Field Variables You Can Use:

%cf_city% - Custom field for city
%cf_phone% - Custom field for phone
%cf_price% - Custom field for price
%cf_service_area% - Custom field for service area

Step 2: Advanced Schema Customization

Access Custom Schema Builder: Rank Math → Schema Generator → Add New Schema

Create Reusable Schema Templates:

FAQ Schema Template for Service Pages:

{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does %cf_service_name% cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our %cf_service_name% typically costs %cf_price_range%. Contact us for a personalized quote."
}
}
]
}

LocalBusiness Schema with Custom Fields:

{
"@type": "LocalBusiness",
"name": "%sitename%",
"address": {
"@type": "PostalAddress",
"streetAddress": "%cf_street_address%",
"addressLocality": "%cf_city%",
"addressRegion": "%cf_state%",
"postalCode": "%cf_zip%"
},
"telephone": "%cf_phone%",
"priceRange": "%cf_price_range%"
}

How to Apply:

Create schema template once
Save as reusable template
Apply to multiple pages via bulk actions
Customize specific fields per page as needed

Step 3: Dynamic Content Optimization Rules

Set Up Conditional SEO Rules:

Rule 1: Location-Based Titles

Condition: If custom field "city" exists
Action: Add city to title automatically
Example: "Dentist" becomes "Dentist in Chicago"

Rule 2: Service Category Templates

Condition: If post is in "Emergency Services" category
Action: Add "24/7" and phone number to meta description
Example: Auto-adds "Available 24/7. Call (555) 123-4567 now!"

Rule 3: Price-Based Schema

Condition: If product price > $1000
Action: Add financing information to schema
Example: Automatically includes "Financing Available" in structured data

Implementation in RankMath:

Go to Rank Math → General Settings → Advanced
Add custom PHP functions in functions.php
Use RankMath hooks for dynamic content

Sample PHP Code:

add_filter('rank_math/frontend/title', function($title) {
if(is_singular('service')) {
$city = get_post_meta(get_the_ID(), 'service_city', true);
if($city) {
$title = str_replace('|', "in $city |", $title);
}
}
return $title;
});

Step 4: Bulk Workflow Management

Mass Content Optimization Process:

Step 4a: Audit All Content

Export all posts/pages via RankMath's bulk editor
Identify missing focus keywords, titles, meta descriptions
Create priority list based on traffic/importance

Step 4b: Bulk Template Application

Select Content Type: Posts, Pages, Products, etc.
Apply Template: Choose pre-built template from Step 1
Customize Variables: Fill in custom field data
Batch Process: Apply to 20-50 pages at once

Example Bulk Process:

Select 25 service pages
Apply service page template
Auto-populate city names from custom fields
Review and publish changes

Step 4c: Quality Control Checklist

All focus keywords assigned
Titles under 60 characters
Meta descriptions 150-160 characters
Schema markup applied correctly
Internal links added where relevant

Step 5: Advanced Automation Rules

Create Smart SEO Workflows:

Automation 1: New Post Publishing

Trigger: When new blog post is published
Actions:
- Auto-assign focus keyword based on title
- Generate meta description from first paragraph
- Add relevant schema markup
- Create internal links to related content

Automation 2: Product Page Optimization

Trigger: When product is added/updated
Actions:
- Apply product schema with price/availability
- Generate SEO title with price if applicable
- Add local delivery schema if service area defined
- Update sitemap automatically

Automation 3: Seasonal Content Updates

Trigger: Based on calendar date
Actions:
- Update seasonal service pages
- Modify schema with current year information
- Refresh meta descriptions with seasonal keywords

Implementation Method: Use WordPress hooks + RankMath API:

add_action('wp_insert_post', 'auto_optimize_new_content');
function auto_optimize_new_content($post_id) {
// Auto-assign focus keyword
// Generate meta description
// Apply appropriate schema
}

Step 6: Custom Post Type Optimization

For Specialized Content Types:

Example: Team Member Pages

Custom Fields: Name, Position, Experience, Certifications
Schema: Person schema with professional details
SEO Template: "[Name] - [Position] | [Company] in [City]"

Example: Case Study Pages

Custom Fields: Client Industry, Results Achieved, Timeline
Schema: Article + Organization schema
SEO Template: "[Client] Case Study: [Results] | [Company]"

Example: Location Pages

Custom Fields: Address, Phone, Hours, Services
Schema: LocalBusiness + Service schema
SEO Template: "[Company] [City] Location | [Services]"

Setup Process:

Define custom post type structure
Create custom fields for SEO data
Build specific templates for that content type
Apply bulk optimization rules

Step 7: Performance-Based Optimization Workflows

Create Data-Driven Improvement Process:

Monthly SEO Audit Workflow:

Export Performance Data from Google Search Console
Identify Low-Performing Pages (high impressions, low clicks)
Batch Update titles and meta descriptions
Apply Advanced Schema to boost rich snippet chances
Monitor Results for 30 days
Iterate and Improve

Competitor Analysis Automation:

Use SEO tools to identify competitor keywords
Auto-create content gaps list
Generate focus keyword suggestions for new content
Apply optimized templates to new pages targeting those gaps

A/B Testing Framework:

Create multiple title/meta variations
Test performance over time
Apply winning variations across similar content
Document what works for your industry/audience

Step 8: Quality Assurance & Monitoring ❌

Automated Quality Checks:

Daily Checks:

New content has focus keywords assigned
Schema markup validates without errors
All meta descriptions are within character limits
Internal linking structure is maintained

Weekly Reviews:

SEO scores improved on updated content
Rich snippets appearing for targeted pages
Local search visibility maintained
Technical SEO errors resolved

Monthly Optimization:

Performance data reviewed and acted upon
Template effectiveness analyzed and improved
New automation rules implemented based on patterns
Content gaps identified and filled