RankMath: Schema Markup and Rich Snippets

Step 1: Customize Schema for Each Page/Post

On WordPress Edit screen, use the RankMath “Schema Generator.”
Choose a built-in schema template (or add custom schema) tailored to your content (e.g., FAQ for process explanations, Product for offerings, HowTo for guides, Article for knowledge posts).
Enter accurate, rich details—be precise and thorough (name, description, images, URLs, review info, contact, price, etc.).
If additional schema fields or nested schema are warranted, use the custom schema builder (RankMath > Schema > Custom Schema).

Step 2: Optimize for Rich Snippet Eligibility

Ensure each schema instance is complete. Fill every recommended field (e.g., FAQ answers, star ratings, images, event dates).
Avoid duplication (don’t assign both Article and Product to a product page unless using nested schema intentionally).
Reinforce structured data with supporting visible content—critical for Google to show rich results.

Step 3: Validate & Test Continuously

After updating or adding schema, use Google Rich Results Test and Schema.org Validator.
Check for errors/warnings and resolve all issues.

Step 4: Monitor Rich Snippet Performance

In Google Search Console, use “Enhancements” reports for rich results—track impressions, clicks, and errors for snippets like FAQ, Review, and Product.
Adjust and update schema configurations if certain pages don’t appear with enhanced results over time.

HIGH PRIORITY - Implement First (Maximum ROI & Rich Snippet Potential):

Homepage - Organization/LocalBusiness schema
— Highest traffic, establishes site authority, enables rich business info in search results
— Critical for local SEO and brand credibility

Service/Product Pages - Service/Product schema
— Direct revenue impact, enables price/rating rich snippets
— High commercial intent traffic converts better with enhanced listings

FAQ Pages - FAQ schema
— Extremely high rich snippet probability (Google loves FAQ snippets)
— Captures long-tail, question-based searches with immediate visibility

Blog Posts (Top 10-20 performing) - Article schema
— Drives organic traffic, enables article rich snippets with publish dates/authors
— Focus only on your highest-traffic content initially

MEDIUM PRIORITY - Implement Second Round:

About/Team Pages - Person/Organization schema
— Builds authority signals, enables knowledge panel potential
— Important for E-A-T (expertise, authority, trust) but lower immediate traffic impact

Contact Page - ContactPoint schema
— Supports local search visibility
— Reinforces business legitimacy but limited rich snippet potential

Testimonials/Case Studies - Review schema
— Enables star ratings in search results
— High conversion impact but typically lower search volume

LOW PRIORITY - Implement Last (or Skip Initially):

Generic/Utility Pages (Privacy Policy, Terms, Sitemap)
— No rich snippet opportunity, minimal SEO value from schema
— Standard WebPage schema sufficient if anything

Archive/Category Pages
— Limited schema benefit, focus efforts elsewhere
— CollectionPage schema has minimal rich snippet potential

Old/Low-Traffic Blog Posts
— Resource allocation better spent on high-performers
— Implement only after primary content is optimized

SKIP ENTIRELY:

404 Pages, Admin Pages, Login/Registration Pages
— Zero SEO benefit from schema markup
— No search visibility goals for these pages