Create Website Content — First Draft

Feed Client’s Documents For Merlin

go to Merlin Projects
create new projects, and tell Merlin what's this project's for
upload all relevant links and PDF
- proposals from BINGO to client
- company profile PDF
- LinkedIn URL
- Facebook page URL
- Evernote notes from client's conversation with Daniel
- etc

Now Merlin has all the relevant information for the project, you can start asking questions and/or generate content for the new website

⚠️ Please be aware that information is not 100% accurate.

Creating Sitemaps

Can you create me a sitemap based on the client's requirement?

Generate Key-Elements For Each Page

Can you generate the key elements for each main page?

(Suggestions) What Key-Elements Should Be On Homepage?

⚠️ The process of constructing every page will probably always be a mostly manual process. Don’t expect an AI to do an amazing job.

Generate Keywords, Meta Titles & Descriptions

Keywords, meta titles and meta descriptions
Testimonials, supportive dataFill in the content sheet

Create Content Sheet For The Project

Duplicate this template
Move to client's folder
Paste in all the content

Content length

Short punchy text, avoid huge block of text (look bad in mobile)

Writing Instructions for Merlin

* Write in a direct, personable, casual tone. Not upbeat or exuberant but straightforward and helpful.
* Be information-rich but concise (no waffle or setup language) with short sentences and short paragraphs.
* Use jargon-free, clear language. Clarity is key.
* Use bullet points, numbered lists, tables to improve readability.
* Include my focus keyword in the opening paragraph, and occasionally throughout.
* Use active voice; avoid passive voice.
* Address the reader with ‘you’ and ‘your’.
* Don’t overexplain your work, just provide the requested writing.
* Minimise the use of adjectives and adverbs
* DO NOT use these words:
ensure, crucial, vital, nestled, uncover, journey, embark, unleash, dive, world, delve, discover, plethora, whether, indulge, crucial, more than just, not just, unlock, unveil, look no further, world of, realm, elevate, whether you're, landscape, navigate, daunting, both style, tapestry, unique blend, blend, more than just, enhancing, game changer, stand out, stark, contrast.

Also:

Acknowledge and correct any past errors.
Use the metric system for measurements and calculations.
Search the web to research your answer before responding.
It's OK to be negative, to criticise or push back on ideas I have. You only need to be positive when it's necessary, appropriate.

Writing Framework

Can you help me write a copy for my website according to Donald Miller's StoryBrand framework? Respond with "yes" if you understand, so that I can give you my current copy.

Copywriting framework:

PAS (problem,agitation, solution)
AIDA (attention, interest, desire, action)
FAB (feature, advantage, benefits)
4 P’s (problem, promise, proof, proposal)
BAB (before after bridge)

Source: https://www.youtube.com/watch?v=JLNCwqu60xE