GBP optimization

What is Google Business Profile Optimization?

Summary

1. Connect account & verify
2. Generate report for before/after + monthly report
3. Optimize the business profile
4. Recurring posts (if any)
5. get reviews (if any)

Connect GBP Account & Verify

1. search business name on Google, find client business listing
2. choose "claim business"
3. see who owns the listing, and send "request access", add as manager
4. ask the client give permission

Local Map Tracking

1. add client GBP listing to https://local.ratingcaptain.com/
2. generate report for before/after
   1. add keywords to rank tracker (idea: choose most relevant kw, with high intent, choose from search console if available)
   2. choose 3x3 KM
   3. generate report

Optimize Business Profile (Quick Wins)

1. get real photos
2. immediately get 10+ reviews from old customers
3. fill out business hours and everything

Setting up and Optimizing a Google Business Profile:

Initial Setup: 

• Gain administrative access to your Google Business Profile
• Add accurate business categories
• Create a detailed business description with relevant keywords

Visual Content:

• Add engaging, high-quality photos
• Include images with smiling faces
• Showcase ambiance and products/services
• Upload photos that highlight your business environment

Services and Products Setup:

• List specific services as products
• Differentiate between products and services clearly
• For service businesses: convert website services into product listings
• Cross-reference cornerstone pages from your website

Content Management:

• Create and maintain regular posts
• Use BrightLocal for content scheduling and posting
• Set up a content calendar for consistent updates

Directory Management:

• List your business on local directories like Yelp
• Ensure consistent information across all platforms
• Register on relevant local business directories

Review Management: 

• Set up automated feedback request systems (e.g., using GoReview *if client subscribed)
• Implement a strategy for collecting five-star reviews
• Actively respond to and manage customer reviews

Performance Tracking:

• Use BrightLocal dashboard for monitoring performance
• Track keyword rankings
• Analyze local search performance
• Monitor visibility metrics and engagement