Keyword Research with SEMRush

What is Keyword Research for?

Summary tasks

1. Create a new Google sheet: Local SEO Content Plan
2. List down locations and services
3. Verify lists of services + locations with client
4. Generate blog topics and titles

Tools

Initial Service and Location Mapping

1. List down all dental services offered
2. List down all service locations
3. Create a spreadsheet to organize services and locations

Keyword Research Process for blog articles

SEMRush

Please watch tutorial on how to login to this tool - https://docs.google.com/document/d/1kKecFWnEpDSUnLs2ZSMEhN-iHPrjYO47Fl4TAY7v8Ks/edit?usp=sharing

https://dash.3ue.com/#/login
Acc：Sem123412
Pwd：Sem123412

(this is a group buy, ask Daniel to renew if expired)

Use SEMrush or similar tools to:

Tutorial: starts 16min50sec til 29min~
https://www.youtube.com/embed/W0X6bQEBBsM?si=wRYELhodQcbF0HlB&t=1010

1. Generate keywords using "Keyword Magic Tool"

Choose Keyword Magic Tool
Choose location, e.g. Australia

Put in one of the service category or seed keyword, e.g. "cosmetic dental"
Filter:

• 29% difficulty
• why, when, what, who, where, how (choose any)
• min. 3 word count to look for long tail keywords
• excluded branded terms

Choose 5-10, export to CSV

Go to Keyword Excel Sheet, import and append the CSV file 

Content Creation Process

Use ChatGPT to Generate SEO Optimized Keyword Title

1. Copy all long-tail keywords to ChatGPT
2. "Generate me SEO title that includes my main keyword, give me 5 variations for each long-tail keyword"

Tutorial: 31min 15sec → 34min~
https://youtu.be/W0X6bQEBBsM?si=WEVtczBlGVlyi5TK&t=1875

We want these 2 to proceed to bulk blog writing:

1. PAGE TITLE
2. MAIN KEYWORD

Content Development

Follow this SOP → Bulk Generate Blog Articles