Local SEO Foundation Package Pre-Sales SOP

Day 1 - Research & Audit Phase

STEP 1: SEMrush Client Research

Tools Required: SEMRush (groupbuy)

Username: blackflam
Pass: B$RL0xSKf%!!

(if they request to update password, you add another ! behind the password and update Daniel via Slack)

A. Baseline Client Analysis:

1. Open SEMrush > Domain Overview
2. Enter client's website URL
3. Screenshot: Current organic keywords count
4. Screenshot: Current organic traffic estimate
5. Screenshot: Current visibility percentage
6. Note: Current Google rankings (if any)

B. Competitor Intelligence:

1. Use "Competitors" tab in Domain Overview
2. Identify top 3 organic competitors
3. For each competitor, note:
   • Total organic keywords they rank for
   • Estimated monthly organic traffic
   • Top 5 ranking keywords with search volumes

C. Keyword Opportunity Research:

1. Go to Keyword Magic Tool
2. Search: "[client's location] + [main service]" (e.g., "Kota Kinabalu dental clinic")
3. Filter: Search volume 100-1000, KD% 0-50
4. Export 15-20 keywords with:
   • Keyword phrase
   • Monthly search volume
   • Keyword difficulty
   • Current client ranking (if any)

STEP 2: Technical SEO Quick Audit

A. Site Speed Check

 

Tools Required: Screpy

username: blackflam85@gmail.com
pass: dgt@ubz4dfm1jny7MAF

• Run client website through PageSpeed Insights  
• Screenshot mobile and desktop scores  
• Note top 3 improvement opportunities

B. Local SEO Baseline

• Search "[client's main service] + [location]" in Google
• Screenshot search results showing:
  • Where competitors appear
  • Local pack results
  • Client's current position (if visible)

C. Google Business Profile Audit: 

 

username: blackflam85@gmail.com
pass: B$RL0xSKf%

• Find client's GBP listing
• Note: Current review count and average rating
• Check: Profile completeness (photos, hours, services)
• Identify: Missing elements (photos, posts, Q&A)

STEP 3: Content Gap Analysis

Tools: (haven't decided which one yet)

A. Competitor Content Review:

• Visit top 3 competitors' websites
• List their main service pages/blog topics
• Note: Content types they're missing
• Identify: 10-15 article topics client should cover

B. Topical Authority Mapping:

 

• Create list of 10-15 strategic article topics around:
  • Main services + location variations
  • Common patient questions
  • Procedure explanations
  • Before/after care topics

Day 2 - Report Creation & Presentation Prep

STEP 4: Create SEO Opportunity Report

⚠️ CREATE A PRESENTATION DECK TEMPLATE

 

 

HEADER: "[Client Name] SEO Foundation Opportunity Report"

SECTION 1: Where You Stand Today
- Current organic visibility: [X]%
- Keywords ranking: [X] vs competitors' [X-X-X]
- Monthly missed opportunities: [X] searches
- Technical issues found: [X major, X minor]

SECTION 2: What Your Competitors Are Doing
- [Competitor 1]: Ranks for [X] keywords, gets ~[X] visitors/month
- [Competitor 2]: Ranks for [X] keywords, gets ~[X] visitors/month
- [Competitor 3]: Ranks for [X] keywords, gets ~[X] visitors/month

 

Page 2 - The Foundation Solution:

HEADER: "Your SEO Foundation Package - RM5,000 Investment"

30-DAYS SPRINT ROADMAP:

Week 1: Technical Foundation
✓ Complete technical SEO optimization
✓ On-page optimization for [X] target keywords
✓ Google Business Profile enhancement

Week 2: Content Authority Building
✓ 8-10 strategic articles published
✓ Local citation building
✓ Schema markup implementation

Week 3: Competitive Positioning
✓ Remaining 5-7 authority articles
✓ Performance monitoring setup
✓ Ranking improvement tracking

EXPECTED OUTCOMES:
- Page 1 rankings for [X] target keywords
- [X]% increase in organic visibility
- [X-X] additional qualified leads per month

STEP 5: Presentation Preparation (45 minutes)

A. Create Talking Points Document:

• Opening hook: "I found [X] missed opportunities worth [X] searches monthly"
• Problem agitation: "Your competitors are capturing [X] patients you could be getting"
• Solution positioning: "This foundation works 24/7 for years, unlike ads that stop when budget runs out"
• ROI calculator: "If this generates just [X] new patients, it pays for itself"

B. Prepare Visual Aids:

• SEMrush screenshots showing keyword gaps
• Google search screenshots showing competitor positions
• PageSpeed Insights screenshots
• Simple before/after ranking projection

C. Qualifying Questions List:

• "What's your monthly marketing budget currently?"
• "How many new patients would justify this RM5,000 investment?"
• "What's more important - quick results or long-term foundation?"
• "Would you prefer starting this month or next month?"

STEP 6: Meeting Day Preparation

A. Final Checklist:

• Print SEO Opportunity Report (2 copies)
• Prepare laptop with SEMrush data ready
• Review client's website once more
• Practice 15-minute presentation flow

B. Meeting Structure (45-60 minutes):

• Minutes 0-10: Rapport + current situation review
• Minutes 10-25: Present findings and opportunities
• Minutes 25-40: Explain foundation package solution
• Minutes 40-50: Handle objections and questions
• Minutes 50-60: Close and next steps

C. Closing Scripts Ready:

• Value anchor: "Most practices spend RM5,000+ monthly on ads with temporary results. This builds permanent foundation."
• Urgency: "Search rankings compound over time. Starting next month vs this month costs you [X] potential patients."
• Assumptive close: "Shall we schedule the technical audit for next week or the week after?"

POST-MEETING FOLLOW-UP TEMPLATE:

⚠️ PREPARE THIS DOCUMENT!!

• Email within 2 hours with meeting recap
• Attach detailed proposal with timeline
• Include 3 client testimonials/case studies
• Set follow-up call in 2-3 days if no immediate decision

Time Investment Breakdown to prepare this audit/proposal:

• Day 1: 4 hours research
• Day 2: 2.5 hours report creation + prep
• Total: 6.5 hours for bulletproof presentation