Topical Authority Pages (aka Power Hubs)

SOP: Building SEO Topical Authority Using WriterZen + Elementor

Objective

To build a topical authority website using pillar pages and supporting content clusters, starting with keyword research in WriterZen, then building and optimizing content using Elementor, with proper local SEO and on-page SEO best practices (no plugins like RankMath or schema generators required).

Read: What Are Power Hubs (Topical Authority)?

Step 1: Identify Pillar Page Keyword Using WriterZen

1. Login to WriterZen.

2. Use the Keyword Explorer and enter your niche term (e.g., “Teeth Whitening”).

3. Apply filters:

   • High search volume

   • Medium competition

   • Commercial or informational intent

4. Look for untapped opportunities using filters like:

   • Keyword Golden Ratio (KGR)

   • Allintitle

5. Shortlist 1–3 potential pillar keywords that have strong search potential.

✅ Outcome: 1–2 strong keywords selected as pillar page candidates.

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Step 2: Localize Your Pillar Keyword

1. Add local modifiers to keywords for location targeting:

   • Examples:

     • Teeth Whitening Doncaster

     • Roof Repair in Blackburn

2. Verify local intent by checking SERPs:

   • Google Maps or local listings present?

   • Are competitors using suburb names?

✅ Outcome: Finalized keyword with local focus (e.g., “Teeth Whitening Melbourne”).

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Step 3: Plan Pillar Page Title and Structure

1. Create a keyword-rich page title (e.g., “Professional Teeth Whitening in Doncaster – Safe & Affordable”).

2. Draft a meta description with a value proposition and a keyword.

3. Set your URL slug (e.g., /teeth-whitening-Melbourne/).

4. Outline page sections:

   • Introduction

   • Benefits

   • Procedure

   • Pricing - (if available)

   • Common Questions

   • Localized content (mention suburb, local concerns)

   • Contact/CTA

✅ Outcome: A clear content structure ready for building in Elementor.

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Step 4: Build Pillar Page in Elementor with On-Page SEO

1. Create a new page in WordPress and edit with Elementor.

2. Design the layout:

   • Use a single H1 for your main title (include keyword).

   • Use H2s for main sections (e.g., “Benefits of Teeth Whitening”).

   • Use H3s/H4s for sub-points within sections.

3. Generate Contents Using Preferred AI Content Generator Like WriterZen.

4. On-page SEO practices to follow:

   • ✅ Use the main keyword in the H1, URL, first 100 words, and one subheading.

   • ✅ Include LSI keywords or semantic variations naturally.

   • ✅ Add internal links to future or existing supporting articles.

   • ✅ Use alt text for images with descriptive, keyword-relevant text.

   • ✅ Use descriptive filenames for images (e.g., whitening-doncaster-chair.jpg).

   • ✅ Mobile-optimize each section with Elementor’s responsive settings.

   • ✅ Add a strong CTA (e.g., booking form, phone button, WhatsApp chat).

✅ Outcome: Visually polished, SEO-ready pillar page published.

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Step 5: Research and Create Supporting Cluster Articles

1. Go back to WriterZen → Topic Discovery.

2. Use your pillar keyword (e.g., “Teeth Whitening”) to generate ideas.

3. Select 5–15 subtopics that answer related questions or explore related angles, like:

   • “Teeth Whitening Cost in Australia”

   • “Is Teeth Whitening Safe?”

   • “Laser Teeth Whitening vs Gel”

4. Generate Contents Using Preferred AI Content Generator Like WriterZen, ensure that content is LOCAL SEO Optimized.

5. For each cluster article:

   • Use Elementor to build as a blog post or a static page.

   • Title should be clear and contain a target long-tail keyword.

   • Use proper heading structure (H1, H2, etc.).

   • Include internal links:

     • Link to the pillar page

     • Link to 1–2 other cluster articles

✅ Outcome: A complete content cluster supporting the main pillar.

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Step 6: Interlink Pages to Build a Topical Silo

1. From each supporting article:

   • Add 1–2 contextual links back to the pillar page.

2. On the pillar page:

   • Add links to the most relevant supporting articles.

   • Use buttons, in-text links, or “Related Topics” sections.

3. Ensure all pages are crawlable and linked from menus or breadcrumbs.

✅ Outcome: Internal link structure improves topical authority and SEO.

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Step 7: Local SEO Optimization

1. Add your business’s Name, Address, and Phone Number (NAP) at the bottom of the page.

2. Embed a Google Map of your location.

3. Use language that appeals to your local audience (e.g., “serving Doncaster and surrounding suburbs”).

4. Add contact methods tailored to local use:

   • Mobile call button

   • Appointment form

   • Google Reviews link

✅ Outcome: Enhanced visibility in local searches.

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Step 8: Publish and Track Performance

1. Publish your pillar page and at least 3 cluster articles to start.

2. Submit your site/page to Google Search Console.

3. Track keyword ranking performance using:

   • WriterZen Rank Tracker

   • Google Search Console

4. Continue publishing remaining cluster articles over time.

✅ Outcome: Active, growing topical authority built around a strong silo.

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✅ Tool Stack Summary